About Us
Our Story
NAF Hygiene was founded with a clear purpose: to transform how people experience indoor air quality and hygiene in the UAE. As a division of Noor Al Afaq Group, we’ve channeled over 12 years of hospitality and commercial expertise into creating smart hygiene products that address the unique environmental challenges of Dubai and the wider GCC region.
From the intense heat and humidity of Arabian summers to the dust and allergens common in urban environments, we understand what it takes to maintain truly clean, healthy spaces. Our journey began in the hospitality sector, where pristine air quality and impeccable hygiene aren’t optional—they’re essential. Today, we bring that same uncompromising standard to homes, offices, healthcare facilities, and commercial properties throughout the Emirates.
What sets us apart is our commitment to intelligent solutions. We don’t just sell products; we provide complete air-care ecosystems that combine ozone generation, advanced filtration, UV sterilization, and smart automation. Every device in our catalog has been selected and tested to perform reliably in UAE conditions, from the coastal humidity of Dubai to the desert climate of Abu Dhabi.
Why Naf Hygiene
The answer is quite simple. Hygiene is a life-altering piece of the puzzle that directly impacts our health and comfort. The benefits and very practice of proper hygiene are overlooked on many occasions, often leading to adverse effects—poor indoor air quality, harmful pollutants, and persistent odors that compromise our living spaces. Discreetly incorporating advanced hygiene practices into people’s lifestyles can be the secret ingredient to a long and healthy life. Realizing this critical need in Dubai and across the UAE, we rose to the challenge and took matters into our own hands for a better tomorrow. Thus, NAF Hygiene was born.
Our Vision
To become the UAE’s most trusted source for smart hygiene and air-care solutions, setting new standards for indoor air quality throughout the Middle East.
Our Commitment
We dedicate ourselves to delivering innovative smart hygiene products across all walks of life in Dubai and the UAE, ensuring safe and healthy living conditions for current and future generations. Every day, we commit to embracing cutting-edge technology and best practices, providing advanced air-care and sterilization solutions that protect what matters most—your health and wellbeing.
Our Mission
To deliver innovative smart hygiene products that protect health and create cleaner indoor environments for every home and business across Dubai, UAE, and the GCC region.
